Sr Web Specialist

Profile

We are seeking a Sr Web Specialist for a very important client.

POSITION DESCRIPTION:
Do you enjoy creating digital content that?s relevant, optimized, on-brand, and user-focused? Do you understand the role that SEO plays in maximizing the performance of digital content? Are you comfortable working strategically, creatively, and collaboratively ? all at the same time? Then we should talk! Medtronic is looking for a Sr. Content Strategist and SEO Specialist to be part of our team. The person in this role will provide guidance and support to internal partners as they create content for Medtronic.com. Tasks include content/SEO strategy, assessment, and development. The person in this role must be highly organized with an understanding of how to structure content within the platform, within sections, and on each web page. Although copywriting is not a primary responsibility, this person should be able to write user-friendly digital content and edit the work of others when needed. This position requires strong skills at building cross-functional partnerships, collaborating, and multi-tasking.

POSITION RESPONSIBILITIES:
? Perform content assessments and develop a plan for adding new pages or sections on Medtronic.com
? Work in tandem with digital team members to identify opportunities for improvement in the user experience by modifying, removing, or adding content
? Serve in a consultative capacity with partners across multiple business units
? Write or oversee the development of content that is relevant and useful to the intended audience, meets regulatory and legal guidelines, and maximizes ranking and visibility in search engines.
? Identify and implement innovative SEO strategies
? Prepare or oversee the development of meta data for web pages and assets
? Maintain brand consistency
? Make minor updates to websites using a content management system and coordinate with web developers on more complex updates
? Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines
Requirement:
The ideal candidate will possess the following qualifications:

YEARS OF EXPERIENCE: 5 years digital content strategy and/or SEO strategy experience, including work on large-scale sites, ideally for a regulated industry

DESIRED/PREFERRED QUALIFICATIONS:
? Experience writing user-friendly content that adheres to brand standards and compliance regulations
? Understanding of SEO best practices and experience optimizing digital content for search engine optimization
? Demonstrated strategic thinking in digital media
? Demonstrated understanding of SEO principle, information architecture, user experience, and digital marketing
? Experience with site search, taxonomy, meta data and structured content
? Experience working with multiple stakeholders in a fast-paced, deadline-driven environment and proven ability to prioritize, organize, schedule, self-manage, and coordinate projects
How to Apply:
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